If you are a real estate agent, real estate agent or provide a real estate service, you know how important effective real estate promotion is for your business. The large number of people searching the internet for local, national and international property information simply can not be ignored.
At the same time, you can believe that effective webpage marketing is too difficult to master, too expensive to afford, or just too mysterious to understand - an area reserved for search engine marketing experts.
Like most practitioners of highly specialized skills, search engine marketing specialists have an interest in the fact that their fields seem mysterious and difficult to master. But its not so mysterious. It is possible for everyone to dominate search engines in almost any local market. All that is required is a little common sense and a little hard work.
The principles for getting well positioned for your property website are quite simple and simple. They are the same principles that apply to search engine marketing for all sites and it is actually quite simple to apply these principles on real estate websites. Many real estate agents have simply attempted to make good results in the search engines for local property searches because they do not understand the process properly.
But think about it a minute. When you do a Google search for Real Estate Phoenix or Banff Real Estate or Halifax Real Estate or Fort Lauderdale Real Estate, and you see the same real estate broker or agencies that appear on the first page of the week, how do you think that they come this? What magic real estate website marketing formula do they use or who have they paid to get this high position?
Now before answering that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just name a big cyber hat? Do you use the secret rules that only some insiders know about?
Obviously not. All the major search engines make it clear what theyre looking for - and especially Google. If you want to make good points for a term like Real Estate Phoenix or Ottawa Real Estate, then you only need to pack your site with good information about Phoenix or Ottawa and focus your website in a very deliberate way these search terms.
Search engines as focused content. They assume that if your site contains a lot of content relevant to real estate phoenix, then it should appear high in searches for that keyword.
Of course, the problem is that there are already a number of other real estate websites that offer good content focused on your favorite search term, so you go to sites with previously established positions and it takes some time and a lot of work to get over them.
Thats fair enough. After all, if the real estate broker down the streata offers more focused and relevant information than you do about the market, you hope to come across you in search engine rankings. Its sensible, right?
That does not mean you should not keep trying. It simply means you should be patient and work harder. Take a closer look at her website and surpass her by focusing on your website and creating more interesting and valuable content. Focus is the name of the game. Make it clear that you are expert at Calgary Real Estate by offering the things an expert would offer.
And please do not hesitate to mention the search phrase you are trying to get positioning on. If it is Kingston Real Estate or Sacramento Real Estate, then use that term throughout your website. Say to yourself, Ok Google, so youre looking for real estate sites that have something about Sacramento Real Estate , here I am. I breathe Sacramento Real Estate. I owe Sacramento Real Estate. Im Sacramento Real Estate. This is called search engine optimization.
In the meanwhile, you are waiting for Google to get around on your primary search term, and find some less competitive to focus on. For example, if you want to serve the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on the smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.